"Describing feelings in detail is never easy. By building Affdex facial expression analysis technology into our Link surveys, brand owners can get at the emotional response that people might not be able to articulate. We can make non-verbal emotional measurement truly scalable and cost-effective for the first time."
-Graham Page, EVP of Neuroscience Practice at Millward Brown
"Affdex facial tracking provides our clients with invaluable emotional insight to strategically refine their advertising and branding efforts. Using this quantitative neuromarketing technique, we can determine if the creative elements of an ad are indeed invoking positive emotions and creating the synergy between those emotions and the brand, or if the creative elements are working against the ad's intended goal."
-Marc Ryan, Co-Chief Executive Officer at InsightExpress
"Affdex provides brands with real insight into the emotional experience of their branded videos. By integrating this facial coding technology into our campaign dashboard, we will be able to assess the true engagement of social video based on actual user emotion allowing brands to plug this into their video execution and optimization for increased campaign performances."
-Rebecca Mahony, VP of Global Marketing at eBuzzing